These are, indeed, strange times we find ourselves in! The global tourism and leisure travel industry has been decimated as the world has adjusted to unprecedented travel restrictions, social distancing and the need to self isolate in order to combat the spread of the Coronavirus. It's not just the travel industry that has been affected of course, but businesses across the board, small and large.
As I write this, the Easter holiday weekend is only a few days away. This would normally be the time of year when we get very busy with visitors to the Peak District. It's a beautiful time of year in the national park. It seems very odd to ask people not to travel to the Peak District and to stay at home.
Live For The Hills is a small, family business, run by myself and my wife, Jackie. Like so many other families, we have two children of school age, who can no longer attend their schools, and we have elderly, vulnerable members of the family who have to self isolate. I have spent the last 17 days battling against the effects of the dreaded virus, but I'm relieved to report that I'm well on the way to making a full recovery now.
The reason that I'm writing this is to reassure you that we recognise the need to place health above everything else. It is crucial that people follow government advice regarding staying at home and social distancing, in order to save lives and protect the health service. Now that I am recovered, we are hoping to assist with delivery and distribution of food parcels and medicines locally. It is important that we look after the vulnerable members of society at this time of need.
We should also express our deep gratitude to those key workers and NHS staff that are putting themselves at risk for the welfare of others. Once we are back on the road, we intend to offer a special discount scheme for health workers around the world to say thank you to them for their extraordinary work and commitment.
We also want to reassure our customers that we are not going anywhere! Once the crisis is over and the world can return to some sort of normality, we will be ready and waiting to welcome you to the Peak District and to enjoy the great outdoors once again. We will be working hard to expand our range of tours more than ever before, whilst still maintaining the highest levels of customer service and flexibility that make our tours unique.
We can't wait to get back on the road, but we will be following government advice as to when it is safe to resume our tours and other services.
If you would like to ask us anything in the meantime, please don't hesitate to ask. I estimate that, during my recuperation from the virus, I have thrown the ball up the garden for my springer spaniel approximately 250,000 times and she isn't bored yet.
We look forward to welcoming you to the Peak District in the near future. In the meantime, we hope that you and your families keep safe and well.